Keynote classics:

"There's just one more thing."

"Boom!"

On Intel: "Yes, it's true."

"It scrolls like butter…"

Bravado:

"I want to put a ding in the universe."

"If, for some reason, we make a big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years."

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

On the competition:

"The trouble with Microsoft is they have no taste. They have no taste and I don't mean that in a small way, I mean that in a big way."

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"

"Unfortunately, people are not rebelling against Microsoft, they don't know any better."

About Bill Gates: "I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger."

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."

Philosophical and general outbursts:

"You've baked a really lovely cake, but then you've used dog shit for frosting"

"You can't connect the dots looking forward; you can only connect them looking backwards."

"It's not about money. It's about the people you have, how you're led and how much you get it."

"To go forward, you have to leave something behind."

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me."

"If you live each day as if it was your last, someday you'll most certainly be right."

"Design is not just what it looks like and feels like. Design is how it works."

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline."

"Better to be a pirate than to join the navy."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on."

"Innovation distinguishes between a leader and a follower."

"I've never met one of you (HR people) who didn't suck. I've never known an HR person who had anything but a mediocre mentality."

"I get asked a lot why Apple's customers are so loyal. It's not because they belong to the church of Mac! That's ridiculous."

On products:

"The Macintosh turned out so well because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"I think we're having fun. I think our customers really like our products. And we're always trying to do better."

"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new."

"We used to dream about this stuff. Now, we get to build it. It's pretty great."

What other people have said:

The original Mac 128k: "It sure is great to get out of that bag!"

President of Atari to Steve Jobs: "Get your feet off my desk, get out of here, you stink, and we're not going to buy your product."

On the iPod:

"We think that video may be the wrong direction to go."

"I want it to brown my bagels when I'm listening to my music. And we're toying with refrigeration, too."

And don't forget to head on over to the shop when you're done!